Monday, March 17, 2014

Marketing Along The Writer's Way

Suzann Jaagus of Joya
Tomorrow our Women’s Writing Circle authors are collaborating with a women-owned and operated fashion boutique in our community. The evening is a celebration of women’s words and fashions as we recognize Women’s History Month. Wine and cheese will be served. After a short reading from Slants of Light, we will answer questions about writing and publishing.

For those who attend the March 18 reception at Joya Boutique in West Chester starting at 5 and going until 8 p.m., a 15 percent discount on stunning fashions and jewelry, as well as baby gifts and children's clothing is offered. I hope you can stop in at any time during the reception and join us.

This initiative was timed to be a part of Women's History Month. The National Women’s History Project writes of Women's History Month: “As recently as the 1970's, women's history was virtually an unknown topic in the K-12 curriculum or in general public consciousness.” The idea of a national movement celebrating women’s legacy and contributions evolved largely due to the fact that too often women’s contributions went unnoticed or unsung.

It is always a joy to be out there, meeting new people, finding new venues for our books, establishing connections and collaborations that benefit both the author, the shop keeper, the library or the bookstore.These encounters and the people we meet are what give voice to our joy.  Positive expectations lead to positive outcomes.

For five years the Women’s Writing Circle has met in an independent bookstore called Wellington Square. They have featured our work on their shelves, display tables and in their windows as have other bookstores. Our writing group supports the bookstores, generating publicity that a writing group meets there; our writers patronize the store and encourage friends and family to do the same.

Our local libraries have featured our work and together we have brought our books, our writing dreams, our experiences with the new publishing dynamic to the public. Gratitude also goes to civic organizations, businesses and churches who have welcomed me as a speaker  . . . to the shops along Philadelphia's Main Line and the Village of St. Peter's Spirit Sisters that display and sell our books.
Robin Eaton, owner of Spirit Sisters

These are energizing times for authors, which is why I am excited that author Sonia Marsh will be presenting to our community and the Circle on May 8. Sonia will offer her knowledge of book marketing and author platform building with an eye toward connections.  Her talk is scheduled from 6:30 to 8:30 p.m., Thursday, May 8 at the Fairfield Inn in Exton, PA.

Connection, collaboration and creating good will – not just in the communities where we live, but in our social media and online world can be a positive and validating force for authors. Negativity should not be tolerated in the blogosphere or cyberspace. We are in this together as authors, writers, purveyors of the written word. We should be collaborators not competitors, however idealistic that may sound.

In the final analysis, one of my joys – maybe the primary one – is that our Women’s Writing Circle seeks inspiration and light.  Together we guide each other and find our way.

What are your encounters in your marketing journey? Please feel free to share those journeys or initiatives, ups and downs.

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