Monday, July 20, 2015

Creating A Successful Pubslush Campaign - Dorit Sasson

In this guest blog post, Dorit Sasson offers advice about how authors can create a successful Pubslush campaign. "It's becoming known as a quick way to make money as authors write. Many authors like myself aren't overlooking its importance. As Hope C. Clark of Funds for Writers says, 'Crowdfunding not only has no limit in the amount you can collect, but in collecting those funds you also collect a readership and build a platform.'"

Please welcome Dorit to the Women's Writing Circle.

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The hardest part is of course, getting people to support your Pubslush campaign. Blasting the news of your campaign over the web is what many seem to do. Many authors including myself start their campaign feeling anxious about asking for money. The authors however, who are successful with their campaigns know how to weave the personal touch. This seems to be the secret sauce.

For example, Kathy Pooler of A Memoir's Writer's Journey, succeeded in her funding goals due to one main reason: she personally reached out to her network. If you're willing to take this extra step, you'll be upping your chances for success.

Why personally reach out to your network?

The personal touch makes all the difference: writing all those personal emails or letters, sending them one by one, and taking the time to customize them as you would with a letter.

Reaching out to your peeps personally does a few important things:

1. It keeps your project on their radar.

2. In an age of "click" and "send," the personal touch is extremely invaluable. Nobody seems to do it anymore.

3. It gives you an opportunity to talk about your project with passion so the personal touch comes across even stronger.

As Amanda Barbara, co-founder of Pubslush said in our recent interview, communicating to others why your project is near and dear to your heart is the single best thing you can do to get the word of your campaign out.

Speak about your crowdfunding project with passion.

"Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world." -Harriet Tubman

Barbara Corcoran of the award winning TV show Shark Tank, said it right when she said, "You can't fake passion." It is who you are at your core essence. When you get fired up about something, that energy is immediately felt.

The key behind expressing passion is to really get clear as to why this project is near and dear to you. It's a chance to showcase what this project means to you personally and why it's important to support it.

My mission behind my Pubslush campaign is to guide others with the voice of courage supported by faith. Throughout the memoir, I model this strength and courage by showing my thoughts and inner dialogue as a way to pave the road towards transformation. I'm a feisty 19-year- old whose heart is set on making this cultural journey work no matter how oppressive or difficult. Determination and persistence are what help my character triumph and transform in the end away from my worry-wart of a mother.

Even as I write these words, I’m getting the goosebumps all over again. I’m replaying in my mind the courage it took to leave mom and my home in New York City. I would never be the same person.

Synopsis of Accidental Soldier: At age nineteen, Dorit Sasson, a dual American-Israeli citizen, knew she had no choice but to distance herself from her neurotic, worry-wart of a mother in order to become her own person. Torn trying to make the status quo work as a college student, she couldn’t bear staying with her mom in New York City for fear of becoming just like her. Accidental Soldier: A Memoir of Service in the Israel Defense Forces is the story of an American-Jewish college dropout who volunteers for the Israel Defense Forces to change her life – and steps out of her comfort zone even more to find courage and faith she didn’t know existed.

Old but true psychology: People want to connect BEFORE they purchase or support

Your peeps want to know the WHY before they click on "BUY." It's just our brains are wired. We seek that WHY as a way to connect. When the answers to the WHY aren't there, we may not give so much attention or thought to the project, or we may support the campaign anyhow simply because we care about the person anyway and maybe the WHY isn't that important to that person. But to your second and third tier relationships (not close family and friends) the WHY will be important.

So before requesting your peeps become a financial backer to your Pubslush campaign, give them your WHY. Tell them what fires you up about your story. Write what feels real and true. Give them a bit about your story. Make the personal connection come alive.

Readers want to connect. They want to know what grabbed you to write the soul of your story and there's nothing like an "old-fashioned letter" to build that connection.

Dorit Sasson writes for a wide range of print and online publications including The Huffington Post and speaks at conferences, libraries, and community centers. She is the author of the compelling memoir Accidental Soldier: A Memoir of Service and Sacrifice in the Israel Defense Forces. Read a complimentary first chapter over at her Pubslush campaign and learn some very cool rewards and how you can become a supporter. She lives in Pittsburgh with her husband and two children. She can also be reached at: sassondorit@gmail.com

Thank you, Dorit, for sharing your thoughts about Pubslush with the Women's Writing Circle. Comments and questions are most welcomed.
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